🔥 Brown the Beef
In a large pot or Dutch oven, heat oil over medium-high (skip oil if beef has enough fat). Add ground beef and cook until fully browned, breaking it up as it cooks. Drain excess fat if needed.

🧄 Sauté Aromatics
Add chopped onion to the beef and cook until softened, about 5–7 minutes. Add garlic and cook 1 minute more.

🌶️ Toast the Spices
Stir in tomato paste, chili powder, cumin, paprika, oregano, and cinnamon. Cook for 2 minutes until fragrant.

🍲 Simmer the Chili
Add crushed tomatoes, beef broth, vinegar, cocoa powder, and chipotle (if using). Stir well and bring to a simmer.

🔥 Let It Cook
Reduce heat to low and simmer uncovered for 30–45 minutes, stirring occasionally, until thickened and flavorful. Add a splash of water or broth if it gets too thick.

🧂 Finish & Taste
Season with salt and pepper. Taste and adjust spice, acidity, or richness to your liking.

🍽️ Serve With:
Cornbread, white rice, or crispy tortillas

Toppings: shredded cheddar 🧀, sour cream, green onions, pickled red onions, or jalapeños 🌶️

Drink pairing: lager, stout, or bold red wine